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Bloomberg Businessweek Quotes Steptoe's Pecau on Obama's Move to Trademark GI Bill

May 3, 2012

Steptoe intellectual property partner Will Pecau was quoted in a Bloomberg Businessweek article titled "Obama Wants to Trademark the GI Bill. Good Luck With That."  The article, published on April 27, discusses President Obama's Executive Order to trademark the term "GI Bill" as part of a crackdown on for-profit colleges that allegedly target veterans solely for their GI bill money.

According to the article, intellectual property lawyers in Washington say that trademarking a law would be an unprecedented step and one that smacks of better PR than policy.

"The Federal Trade Commission could step in.  The state attorneys general could step in.  You could sue them under the Lanham Act … part of it prohibits false advertising," said Mr. Pecau.  "There are a number of ways you could go after deceptive advertisements, but trademarking the GI Bill is not the way to do it."

The full article can be read at Bloomberg Businessweek.