Food Information and Claims: Implications of Controlled Advertising for the Food Industry

5th Annual NPD for Food Business
November 10, 2008

Craig Simpson presented at the 5th Annual NPD for Food Business on November 10, 2008. In his presentation, "Food Information and Claims: Implications of Controlled Advertising for the Food Industry," Mr. Simpson discussed the uncertainties in nutrition and health claims, as well as an analysis of  the food information proposal.

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