IP Webinar – Online Brand Enforcement: A Business-Minded Approach to Web Infringers

Click here to view a recording from this webinar.

(Please note: you will need the WebEx player installed on your PC when trying to view the downloaded .wrf file.)

Steptoe’s Intellectual Property practice hosted a complimentary webinar on June 10, 2009 from 1:00 pm - 2:00 pm EDT, featuring J. Scott Evans, Senior Director, Global Brand and Trademark at Yahoo! Inc., Debra Y. Hughes, IP Counsel at the American Red Cross, and Steptoe & Johnson LLP Trademark attorneys Brian Winterfeldt and Bryce Coughlin. Steptoe Trademark attorney Michelle Cooke will moderate.

During this webinar, the speakers:

• Explored various options for enforcing brands in domain names, keywords and web-based content and discuss when and why certain strategies might be favored over others.
• Explored cost-effective enforcement strategies such as strategic partnerships with vendors and utilization of web-based resources.
• Compared and explored online enforcement that can be done efficiently and effectively in-house versus partnering with outside counsel.
• Discussed ways to best position a case for potential settlement and litigation, if necessary, and provided an update of recent relevant developments in caselaw and practice. 

CLE credit is pending in AZ, CA, IL, NY, and VA.

We provided answers to every question submitted during the presentation either during the webinar or in writing thereafter.

From left to right: Michelle Cooke, Bryce Coughlin, Debra Y. Hughes, J. Scott Evans, Brian Winterfeldt