IP Webinar – Social Media, Web 2.0, and Beyond: Advanced Topics in Online Brand Usage

Click here to view a recording from this webinar.

(Please note: you will need the WebEx player installed on your PC when trying to view the downloaded .wrf file.)

Join Steptoe’s Intellectual Property practice for a complimentary webinar featuring:

• Dan Cooper, Vice President of Business and Legal Affairs at MySpace, Inc.;
• Stacey King, Senior Internet Attorney at Richemont (a luxury goods conglomerate that owns many brands, including Van Cleef & Arpels, Piaget, Montblanc, and Cartier among others);
• Fabricio Vayra, Senior Counsel - Intellectual Property at Time Warner Inc. and
• Steptoe & Johnson LLP Trademark attorneys Brian Winterfeldt and Bryce Coughlin.  Steptoe Trademark attorney Michael Allan will moderate.

During this webinar, they will:

• Discuss development of internal corporate policies for use of brands in Web 2.0 and disseminating them effectively to employees, affiliates and vendors. 
• Explore various enforcement options for brands in Web 2.0 and social media and discuss when and why certain strategies might be favored over others.
• Explore cost-effective enforcement strategies such as strategic partnerships with industry and the governmental entities.
• Analyze examples of effective exploitation of these new media by companies and potential pitfalls to guard against.
• Provide an update of recent and relevant developments in policy and technology.  

CLE credit is pending in AZ, CA, IL, NY, and VA.