Social Media, Web 2.0, and Beyond - Advanced Topics in Online Branding Usage

Join Steptoe’s Intellectual Property practice for a complimentary seminar discussing online brand usage associated with social media and Web 2.0.  Immediately following the seminar, please plan to join us as we host the International Trademark Association (INTA) Pre-Annual Meeting Reception.   

 Our seminar speakers include: 

• June Baldwin, Director of Business & Legal Affairs at Community Television of Southern California (KCET)
• Jeremy Kaufman, Senior Counsel – Intellectual Property at Fox Entertainment Group
• Steptoe & Johnson LLP Trademark attorneys Brian Winterfeldt and Michelle Cooke  

Date: March 18, 2010   

Seminar: 4:30 p.m. – 6:00 p.m.  

INTA Pre-Annual Meeting Reception:  6:00 p.m. – 8:00 p.m. 

Location: Steptoe & Johnson LLP
                 2121 Avenue of the Stars
                 Los Angeles, CA 90067 

Discussion topics include:

• An overview of current Web 2.0 and social media resources available to and affecting brand owners.
• The development of internal corporate policies for use of brands in Web 2.0 and disseminating them effectively to employees, affiliates and vendors.
• Exploring various enforcement options for brands in Web 2.0 and social media and discuss when and why certain strategies might be favored over others.
• Analyzing examples of effective exploitation of these new media by companies and potential pitfalls to avoid.
• An update of recent and relevant developments in policy and technology.   

For more information about the seminar, please email events@steptoe.com. 

CLE credit is pending in California.

Please visit www.steptoe.com/IP for more information about Steptoe's Intellectual Property practice. 

Please visit www.inta.org for more information about INTA and the Annual Meeting. Steptoe is proud to sponsor the INTA Pre-Annual Meeting Reception in Los Angeles.