Advanced Social Media, Web 2.0, and Beyond: Online Brand Usage in 2010

Click here to view the recording from this webinar.

Join Steptoe’s Intellectual Property practice for a complimentary webinar featuring: 

• J. Scott Evans, Senior Director - Global Brand & Trademarks at Yahoo! Inc.; 
• A. Statton Hammock, Jr., Senior Director - Legal & Business Affairs
  at Network Solutions LLC; 
• Debra Y. Hughes, Intellectual Property Counsel at American Red Cross; 
• Fabricio Vayra, Assistant General Counsel - Intellectual Property at Time Warner Inc. and  
• Brian Winterfeldt and Bryce Coughlin, Steptoe & Johnson LLP Trademark attorneys. 

During our annual social media webinar, the panelists will provide a high-level overview of the continually evolving Web 2.0 and social media space, in particular how it impacts brand owners in 2010.
 
Topics to be addressed, with a particular emphasis on cutting-edge platforms and trends, include:

• An in-depth discussion of developing internal corporate policies for use of brands in Web 2.0 and disseminating them effectively to employees, affiliates and vendors.
• Successful tactics used to enforce brands in Web 2.0 and social media, as well as when and why certain strategies might be favored over others.
• An analysis of examples where social media has been used effectively to increase customer satisfaction, brand exposure, and search engine optimization.
• An update of recent developments in policy and technology.

For more information about the webinar, please e-mail events@steptoe.com.

Please visit www.steptoe.com/IP for more information about Steptoe's Intellectual Property practice.

CLE credit is pending in AZ, CA, IL, NY, and VA.