Cohesive Support for Your Brands: Getting Business and Legal to Work Together Webinar

Date: Thursday, February 9, 2012
Time: 9:30 a.m. PST/12:30 p.m. EST
Duration: 90 minutes

Steptoe & Johnson LLP invites you to a complimentary webinar on branding featuring business executives and in-house counsel. 

Panelists will include:

• Christina Liu, Trademark Counsel, Honda Patents & Technologies North America, LLC;
• Tina Pompey, Vice President, Intellectual Property Law, Fox Group Legal;
• William Trenn, Vice President, Business Operations, Global Solar Energy, Inc.;
• Tamara Woolfork, Senior Vice President, Business & Legal Affairs, Universal Partnerships, Licensing & Digital, Universal Studios; and
• Michelle A. Cooke, Intellectual Property Group, Partner, Steptoe & Johnson LLP.

Are your marketing and sales teams frequently at odds with the legal department over brand use?  This is a common complaint that can leave both camps frustrated even though everyone is seeking to further the company’s interests.  Join our panel of business executives and in-house counsel as they discuss their respective concerns regarding brand use, and learn how your business and legal teams can work together to develop brands into valuable corporate assets and effective marketing tools.

During the webinar, the panelists will discuss:

• Risk assessment strategies for uses of the brand;
• Being nimble and flexible in brand use in social media;
• Connecting with customers; and
• Developing effective branding strategies.

CLE credit is pending in AZ, CA, IL, NY, and VA.

For more information about the webinar, please e-mail events@steptoe.com.

Please visit www.steptoe.com/IP for more information about Steptoe's Intellectual Property Practice.