Trademark Law and the Internet: Virtual Worlds, Social Networks, Blogs and More Best Practices for Enforcement in User Generated Content Spaces

Brian Winterfeldt explores the impact of the internet on enforcing trademarks and other valuable intellectual property rights. As Mr. Winterfeldt explains, "instead of striving for complete control, brand owners must develop best practices that will allow them to monitor relevant online content, pursue removal of content that is most damaging, and correct information  inaccuracies." In particular, he looks at who is responsible for trademark enforcement in sites that contain user generated content, or UGC. Mr. Winterfeldt discusses how to develop an enforcement plan that fits the new standards of the virtual world. Read the article.