FTCWatch quoted Stephanie Sheridan in an article titled "Social Media Influencers Listen Up: FTC Has More Dos and Don'ts." The article, published November 26, discusses the Federal Trade Commission's (FTC) updated guidance targeted at social media influencers and sponsored endorsements.
Sheridan, who advises retail clients, tells FTCWatch that the agency's newest guidance "is user friendly and easily digestible. They aren't wagging their finger, they are educating." She says it's sometimes hard for companies to fully monitor what people are doing with their brand on the Internet and this guidance will ensure "you don't have a Wild West out there."
The full article can be read at FTCWatch (subscription required).