Areas of Practice
  • New York University School of Law, L.L.M. in Trade Regulation, 1978
  • Boston University School of Law, J.D., Am Jur Award for Excellence in Legal History, 1970
  • University of Virginia. B.A., cum laude, 1967
Bar & Court Admissions
  • California
  • New York
  • Massachusetts

William A. Finkelstein

Senior Counsel
633 West Fifth Street
Suite 700
Los Angeles CA 90071
TEL: +1 213 439 9414
FAX: +1 213 439 9599

William A. Finkelstein is a Senior Counsel in Steptoe's Los Angeles office, where he is a member of the Intellectual Property Group.  Mr. Finkelstein has extensive experience in all aspects of US and international trademark, unfair competition, and licensing law.  He also advises his clients on copyright, franchising, marketing, branding, and related electronic commerce issues, and is an experienced mediator.

Prior to joining the firm, Mr. Finkelstein was a partner at two California law firms.  He was Vice President and Intellectual Property Counsel to PepsiCo., Inc. from 1973 to 2000.  Mr. Finkelstein has served as President of the International Trademark Association (INTA), the preeminent global group representing the rights of brand owners, and was on its Board of Directors for 20 years.  He is a frequent speaker on trademark, franchising and licensing law, and alternative dispute resolution.


  • Southern California Super Lawyers, Intellectual Property, 2010-2017
  • Who’s Who Legal 2003-2015, Trademarks
  • Euromoney's Guide to the World's Leading Trade Mark Law Practitioners, 2012
  • Top Ten Entertainment Intellectual Property attorneys in California, Los Angeles and San Francisco Daily Journals
  • President’s Award, INTA, 2007. This is one of the highest honors given to intellectual property practitioners and signifies exceptional service to the trademark community and impactful contributions to trademark law.   
  • Founding Member, Trademark Review Commission
  • Past Governing Committee Member, American Bar Association Forum on Franchising, and author of numerous published materials in the franchising law area.

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Professional Affiliations

  • American Bar Association
  • Copyright Society
  • International Franchise Association
  • International Trademark Association
  • Los Angeles County Bar Association
  • Southern California Mediation Association