Overview
Euractiv quoted Charles-Albert Helleputte in a February 2 article titled “Europe’s Most Used Consent System Deemed Incompatible with EU Privacy Rules.” The article discusses how Belgium’s data watchdog found that the industry standard for managing user preferences in Europe violates several General Data Protection Regulation (GDPR) provisions, and it requested advertisers to delete the collected data.
Helleputte mentions that the decision “confirms a trend; supervisory authorities are working towards exploring broad extension of fundamental GDPR concepts.” Helleputte also argues that the reason, in this case, was opportunistic, as targeting the standard-setting organization is likely more convenient than going against the entire ecosystem.
The full article can be read at Eurativ.