Overview
On January 16, 2024, Modern Retail quoted partner Daniel Blynn in an article titled, “Unpacked: What brands should know about the FCC’s new rules on lead generation.” The article discusses a recent Federal Communications Commission (FCC) order regarding the Telephone Consumer Protection Act (TCPA). The order will require texters and callers that do robocalls or robotexts to have “express written consent” for a single seller at a time.
Regarding the enforcement of the new rules, Blynn said the minimum damages in a TCPA case can start around $500 per call or text and are not capped – meaning damages in a class action could amount to millions of dollars. “One bad telemarketing campaign can lead to a bankruptcy decision.”
