Overview
Steptoe has been recognized in a Law360 article titled “The 5 Law Firms With The Savviest Social Media Strategies.” The article, published November 8, reviews the 2017 report conducted by Good2bSocial, which names Steptoe one of the top five firms for thought leadership. The fourth annual study compared the country's top 200 law firms, analyzing how each embraces and applies digital marketing for outreach, engagement and business development. For three years, the report focused on the top 100 firms, but this year the agency doubled the size of its reviews and rankings and also measured search engine optimization.
According to the report, the top five firms overall “are notable for mastering many of the unique features available on various social media platforms, allowing them to target constituents with messages and insights in a timely and impactful manner. Their messaging is coherent, consistent and current across platforms, and best practices are evident at all stages of execution.”
The full article can be read at Law360 (subscription required).