Overview
Partners Anne-Gabrielle Haie and Charles Whiddington, senior associate Zanda Romata, and associate Maria Avramidou authored an article for Law360 titled, "Takeaways From EU's 'Pay Or Consent' Advertising Probe." It discusses the latest EU developments in relation to "Consent or Pay Models". In particular, it outlines the main findings from the European Commission's ongoing investigation, under the Digital Markets Act (DMA), against a gatekeeper which offers users a choice between paying for an ad-free experience or consenting to personalized ads. The article further analyzes the takeaways from the European Data Protection Board's (EDPB) opinion on the compatibility of such models with the General Data Protection Regulation (GDPR).
