Overview
Steptoe partners Michelle Kallen and Christian Auty, and associate Stephanie Sebastian authored an article titled "How State Actions Are Reshaping Surveillance Pricing Risk" which appeared in Law360. The article explores how US states are increasingly regulating or banning surveillance pricing (algorithm-driven personalized pricing based on consumer data), using consumer protection, privacy, antitrust enforcement, and new legislation to address concerns about transparency, fairness, discrimination, and competition.