Overview
As technological innovations in e-commerce continue to explode, retailers are increasingly utilizing customer data to personalize customer experiences, prevent fraud, improve their services, and make money through third-party sales. New data analytics tools allow retailers to study a vast array of information—ranging from users' order history to their exact mouse movements—to better understand their customer base.
Steptoe's Retail & E-Commerce Practice is constantly monitoring this evolving landscape, and frequently litigates and advises retailers on emerging issues. In the enclosed "Privacy in the Age of Big Data: Developments in Retail and E-Commerce," we discuss the biggest legal trends that will impact the industry in 2022.
