Overview
As technological innovations in e-commerce continue to explode, retailers are increasingly utilizing customer data to personalize customer experiences, prevent fraud, improve their services, and make money through third-party sales. New data analytics tools allow retailers to study a vast array of information—ranging from users' order history to their exact mouse movements—to better understand their customer base.
In the two-part article for The Fashion Law titled "Privacy in the Age of Big Data: Legal Developments in Retail & E-Commerce," Stephanie Sheridan, Meegan Brooks, and Surya Kundu summarize some of the most prominent trends in privacy litigation and highlight considerations that companies should consider in order to avoid finding themselves on the receiving end of similar cases. The full article can be read at The Fashion Law (subscription required).
