Overview
Steptoe partner and chair of Steptoe’s Trademark and Copyright practice Michael J. Allan and associates Joseph F. Ecker, Cannon Jurrens, and Elaine Hartman authored the USA section of the Fashion Law 2026 global practice guide for Chambers and Partners.
Steptoe's USA section of the guide features an article titled "Fashion and Luxury Brand Protection in the United States" discussing brand enforcement best practices, secondary liability considerations, ITC Section 337 proceedings, lookalike claims, gray-market goods, artificial intelligence, and influencer advertisements. The USA section also includes practical tips for legal issues facing the fashion industry.
The Fashion Law 2026 global practice guide provides the latest legal information from top-ranked lawyers on the legal and regulatory frameworks governing the fashion sector around the world, including in relation to IP rights, advertising and marketing, e-commerce, data protection, competition law, mergers and acquisitions, employment and labor, tax, and sustainability issues.
Steptoe's nationally recognized trademark litigation and prosecution practice spans high‑stakes enforcement actions and complex administrative proceedings across US federal courts, the ITC, and the TTAB, as well as registration and strategic portfolio management for leading brands in the fashion, luxury goods, entertainment, food and beverage, technology, and automotive sectors.
