Steptoe’s attorneys recognize how important it is for clients to preserve their distinctive trade identity and the reputation of their business and its goods and services in an increasingly complex and competitive commercial world.

Steptoe offers a full range of services to protect, preserve, and exploit trademarks, trade dress, and other indicia of origin. These services include providing advice concerning the availability of marks; devising strategies for their efficient and effective national and international registration; maintaining trademark portfolios; counseling regarding licensing opportunities; drafting and negotiating trademark licenses; and transferring trademark rights. 

In addition, Steptoe’s attorneys regularly counsel clients concerning enforcement and defensive strategies for trademarks, trade dress, and the broader issues of unfair competition, including issues of false advertising, grey goods, and antitrust. 

Combined with one of the strongest e-commerce, electronic security, and encryption practices, our attorneys are active in the defense of and counter measures to phishing and pharming attacks, and other online fraud. The firm has represented a wide range of clients in trademark and cybersquatting suits arising from purportedly improper registration and use of Internet domain names. Steptoe has an active Internet arbitration practice, with an emphasis on domain name disputes. 

As with its other IP practices, Steptoe’s attorneys have great experience in the many forums where trademark and unfair competition issues may be decided, including federal and state courts, ITC Section 337 proceedings, US Trademark Office proceedings, UDRP proceedings and arbitration, mediation, and other alternative dispute proceedings.